When I worked at H&R Block, I used to beg them not to make me name products or services. No matter what you name something, somebody's going to make fun of it. And then? Whoever named it had to take the heat.
But never in fifteen years of professional work have I messed up so much as whoever named the iPad.
The iPad.
THE IPAD.
Jesus, Jobs, what did you *think* was going to happen?
Give me a Hell.
Give me a Yeah.





